Kendrick Lamar will pop out on the NFL含羞草研究社檚 biggest stage next year: The Grammy winner will headline the Apple Music Super Bowl Halftime Show in New Orleans.

The NFL, Apple Music and Roc Nation announced Sunday that Lamar would lead the halftime festivities from the Caesars Superdome on Feb. 9. The rap megastar, who has won 17 Grammys, said he含羞草研究社檚 looking forward to bringing hip-hop to the NFL含羞草研究社檚 championship game, where he performed as a guest artist with Dr. Dre and Snoop Dogg in 2022.

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The rapper含羞草研究社檚 latest album 含羞草研究社淢r. Morale & The Big Steppers,含羞草研究社� was released in 2022. He was featured on the song 含羞草研究社淟ike That含羞草研究社� with Future and Metro Boomin on a track that spent three weeks at No. 1 on the Billboard Hot 100 this year. He also garnered another hit with 含羞草研究社淣ot Like Us.含羞草研究社�

Roc Nation founder Jay-Z called Lamar a 含羞草研究社渙nce-in-a-generation含羞草研究社� artist and performer.

含羞草研究社淗is deep love for hip-hop and culture informs his artistic vision,含羞草研究社� Jay-Z said. 含羞草研究社淗e has an unparalleled ability to define and influence culture globally. Kendrick含羞草研究社檚 work transcends music, and his impact will be felt for years to come.含羞草研究社�

Roc Nation and Emmy-winning producer Jesse Collins will serve as co-executive producers of the halftime show. The creative direction of Lamar含羞草研究社檚 performance will be provided by pgLang.

Jonathan Landrum Jr., The Associated Press