It含羞草研究社檚 a market that is underserved in an industry where service is king.

A sober bar will open its doors in Kelowna next month and co-founder Alex Viol says there are fantastic producers who have upped the game in the non-alcoholic beverage industry which will provide for more variety when it comes to going out in the city.

Viol is a sommeli猫re by trade who is also studying non-alcoholic wines.

含羞草研究社淭here is huge demand for non-alcoholic beverages, but the market is playing catch up with the consumers because people want great options and in the past, there haven含羞草研究社檛 been a ton of good choices,含羞草研究社� he said.

But, that is all changing.

SOBAR will open on Dec. 1 and collaboration between Somm Zero, a local zero-proof drink specialists and Just Peachy a Kelowna smoothie and wellness bar.

The new establishment will be about inclusivity and offer non-alcoholic options that will intrigue the minds of the sober-curious and differ from past restaurant menu items of cranberry juice and soda.

含羞草研究社淎s a good somms, you should cater to everyone and you should give your guests good options or better than everyone else who is at the table. If you haven含羞草研究社檛 done your homework in finding alternatives or solutions then that is a shame, and you underserving customers and cheque average,含羞草研究社� explained Viol.

The team behind SOBAR believes that attitudes toward alcohol are changing and there needs to be good alternatives for beverages.

含羞草研究社淚 believe it is long overdue that there is a nightlife alternative in Kelowna that isn含羞草研究社檛 focused on alcohol. They are popping up around North America and Europe, and are hugely popular,含羞草研究社� said Viol.

So, after the smoothies session is done at Just Peachy located on Bernard Avenue, SOBAR will open its doors about 7 p.m., Tuesday to Saturday, for as long as it含羞草研究社檚 popular, but will start with December and January. The bar will be open as long as the market demands it.

There will be nights with entertainment, games and the possibility of Sunday brunch with non-alcoholic mimosas.

Somme Zero will also soon be launching an online store where people from all over Canada can purchase non-alcoholic wine and beverages.

含羞草研究社淲e taste and assess all of the products we are selling to ensure the quality level and that it is at a place where we are happy. It also has to help contribute to that positive change in perception for this market category.含羞草研究社�

The company will also host events for those wanting something a little different at their parties.

READ MORE: Kelowna business 含羞草研究社榓dapts含羞草研究社� a beverage enhancer for wellness