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The boom of apr猫s ski at Big White

From coffee to nightlife, the ski resort has something for everyone
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A menu from the early days at Big White. (Cliff Serwa)

This is part of a series of stories celebrating the 60th anniversary of Big White Ski Resort

When Big White opened in 1963, options for dining were scarce on the mountain.

It would be several years later when Brian James arrived from Banff to help run the ski school that he recalled the only place to grab a bite to eat was the day lodge.

James had been managing the ski school at Sunshine Village before making his way to Big White.

含羞草研究社淏ig White and Silver Star were youngsters at this time. Sunshine was the only place that was really operating as a holiday resort at the time,含羞草研究社 said James.

含羞草研究社淏ut, I knew Big White was to be something.含羞草研究社

James remembers arriving at the mountain to the 10 Skiers Motel, which was owned by 10 different people and managed by Doug Mervyn含羞草研究社檚 father Gill.

As the hill was destined to grow, James saw it as an opportunity to build the Golden Labrador Lodge in 1969, alongside his now ex-wife, which would serve breakfast and dinner.

However, the lodge would be short-lived, and following James含羞草研究社 divorce in 1972 the restaurant would be turned into staff quarters for the ski school.

A new day lodge opened around 1977, James recalls.

含羞草研究社淚 started managing the day-to-day of the mountain at this time and at this time I brought in a good friend who was a Swiss chef,含羞草研究社 he said.

含羞草研究社淪o, in the day lodge at night we would host theme nights. After apr猫s ski, everything would shift and we would do an Italian night, and another night would be a Swiss theme.含羞草研究社

In 1978, the Whitefoot Inn would be built, with smaller lower cost units and from there another day lodge would be constructed near the Ridge Chair.

含羞草研究社淥ne of the Capozzi brothers started a restaurant that was open at night in the new day lodge,含羞草研究社 recalled James.

Looking back, James remembers 1977 being the big boom of apr猫s ski, with tourists travelling from the coast, the U.S. and Alberta to come to Big White.

含羞草研究社淲e were creating more jobs in winter than had ever been created here in Kelowna before,含羞草研究社 he said.

含羞草研究社淲e had logging which was a big industry, but we had unemployment at 24 per cent, so the tourism industry changed this dramatically.含羞草研究社

Although no longer at Big White, James still hits the slopes and owns The Village Ski Shop at Silver Star Resort.

Nightlife sparks

The 1980s were a time to party, ski and work 含羞草研究社 in that order.

That is what Jim Nixon remembers of Big White after arriving at the mountain in the winter of 1979.

By 1980, Nixon had opened his first two restaurants on the mountain 含羞草研究社 Whiskey Jack含羞草研究社檚 and The Red Onion 含羞草研究社 as well as a deli.

Whiskey Jack含羞草研究社檚 was originally built in a former German-inspired themed building, off of a ski run.

含羞草研究社淎t that time there were two other restaurants on the mountain, Snowshoe Sam含羞草研究社檚 which opened in 1979-80. I ran that too at one point for a short time and actually my son owns it today,含羞草研究社 explained Nixon.

Whisky Jack含羞草研究社檚 was designed for apr猫s ski, with a lively bar which would be 含羞草研究社渃razy until midnight,含羞草研究社 recalled Nixon.

含羞草研究社淲e would have a contest every Tuesday, where the ski school would come in to see how fast they could empty a keg. Now that was fun,含羞草研究社 he laughed.

By the mid-含羞草研究社90s, more restaurants and options for nightlife were appearing at Big White.

Rose Sexsmith, the former owner of Roses which was located in downtown Kelowna, built Roses on the hill.

Nixon would open McCulloch on the Mountain around the same time.

Accommodation was also developing in the late 1990s, with Black Bear Lodge, the Coast Resort, Legacy Condominiums, Snowpines Estates, White Crystal Inn and the Ridge Day Lodge all taking shape.

含羞草研究社淥verall, my time at Big White was great. I met so many people and it propelled me into the business person I became. It was the start of everything,含羞草研究社 said Nixon.

He added the clientele was also second to none and credits the great people who came to the mountain for creating the atmosphere seen today at Big White.

A cup of Joe

John Mooney came to Big White during the roaring 1980s and landed a job at Snowshoe Sams.

He had always been a part of the food and beverage industry, but Big White would provide a different opportunity.

Leaving the city, he said the mountain offered a 含羞草研究社渮est for life,含羞草研究社 with people on holidays who were happy to be there.

It wouldn含羞草研究社檛 be long before Mooney would move up in the world, taking a position with the mountain as director of sales and marketing.

A few years later, Mooney would start his own endeavours. Over the course of 20 years, he would operate seven different coffee shops or restaurants.

He would be the first to open a coffee shop on the mountain, Bean-Os.

含羞草研究社淪tarbucks had just sort of landed in Canada, right around 1996, and it was really gaining a share of the marketplace,含羞草研究社 Mooney said.

含羞草研究社淲e saw that coffee culture, which was also at the start of the wave of Australian guests coming and they were complete coffee culture people.含羞草研究社

From coffee to beer, Mooney would then open the Bull Wheel, selling a few years later before buying Sant猫 Bar and Grill from the White Crystal Inn and returning the Bull Wheel to the hill.

Mooney recently sold the Bull Wheel to his chef of 10 years.

含羞草研究社淚 had three coffee shops at the same time and I had two pubs, a bakery and a fine dining restaurant. I still have a fine dining restaurant, Six Degrees Bistro, and I converted the bakery to a pizza joint,含羞草研究社 explained Mooney.

When the Okanagan wine industry started to shine around 2009, Mooney took that as a sign to create a fine dining experience at Big White.

含羞草研究社淲e had a chef who had worked with Cirque du Soleil and cooked for people who worked there and set up temporary kitchens with local products.

含羞草研究社淪o, we ran off that. We had a fine dining restaurant for about seven or eight years, that served local products.

含羞草研究社淏ut, the basis was the wine list, only Okanagan wine. We were probably the first to have only Okanagan wines. We would do wine tastings and seminars on the weekends.含羞草研究社

Big White was built with the concept of being a fun place, said Mooney, where people wanted to invest in the future of the mountain.

含羞草研究社淚t含羞草研究社檚 about community up there. I was on the fire department for 10 years, I helped start the chamber of commerce.

含羞草研究社淚 was the parent advisory council president for 10 years. We built that school, with eight or more couples with the same mindset. We all benefited from building this community.含羞草研究社



Jen Zielinski

About the Author: Jen Zielinski

I am a broadcast journalism graduate from BCIT and hold a bachelor of arts degree in political science and sociology from Thompson Rivers University. I enjoy volunteering with local organizations, such as the Okanagan Humane Society.
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