Customizing your vehicle is fun.

Whether you含羞草研究社檙e adapting your ride for bush travel or tricking it out for purely cosmetic appeal, customizing is about taking an ordinary vehicle and making it all yours.

Tyler Lamb and his team at enjoy the process as much as their customers do.

含羞草研究社淵ou know, if we weren含羞草研究社檛 doing this professionally, it would be our hobby,含羞草研究社� he says. 含羞草研究社淎ll of us are from an automotive background. We含羞草研究社檝e all been around the industry. This is something we含羞草研究社檝e always grown up doing and we started the shop to bring our knowledge to the customers and help them out in the best way we can.含羞草研究社�

Standing out in the marketplace

The knowledgeable team sets Straight Sideways above some of its national competitors, Lamb says, noting that experience matters more than the company catalogue or the corporate sales manual.

含羞草研究社淲e含羞草研究社檙e not the kind of people that say here含羞草研究社檚 a book 含羞草研究社� this is what you learn, this is what you sell. We含羞草研究社檝e done this work. We have a lot of hands-on experience, and that helps us get our customers set up with the best option. We will get them on the right track.含羞草研究社�

The fact that Straight Sideways is locally owned and operated matters to customers, too. Lamb appreciates that Kelowna likes its 含羞草研究社渓ocal vibe,含羞草研究社� but being homegrown isn含羞草研究社檛 enough. He knows smart customers want the best price, and he含羞草研究社檚 up to the challenge.

含羞草研究社淕rowing up here and being local, not to mention being able to beat corporate pricing, that definitely helps a lot,含羞草研究社� he says.

Winter含羞草研究社檚 coming, time to think about tires

This time of year, Straight Sideways sells a lot of , and Lamb says their prices are 含羞草研究社渦nbeatable.含羞草研究社� They carry an exclusive line plus all the major brands. Again, the team will set you up with the right tires for your purpose, whether it含羞草研究社檚 highway travel or working in the bush.

Tires may not have the same fun factor as and custom rims, but everything the Straight Sideways team does brings them, and their customers, satisfaction.

含羞草研究社淲e like to build vehicles with a good appearance factor,含羞草研究社� Lamb says, 含羞草研究社渂ut we also like to build things that work good and are functional.含羞草研究社�

Drop by Straight Sideways Customs at their shop on in Kelowna.