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Too good to pass up: App to reduce food waste launches in Kelowna

The Danish-based company launched in B.C. in 2021
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Fruit and veggies are too often thrown away as food waste. (Black Press Media file photo)

Many of us are familiar with throwing out food because we didn含羞草研究社檛 eat it before it spoiled, or we bought too much of something and no longer want it.

The impact of food waste is staggering according to the World Food Programme, a global humanitarian organization:

  • One-third of food produced for human consumption is lost or wasted globally. This amounts to about 1.3 billion tons per year, approximately $1 trillion U.S.;

  • All food produced but never eaten would be sufficient to feed two billion people;
  • If wasted food were a country, it would be the third-largest producer of carbon dioxide in the world, after the USA and China;
  • Consumers in rich countries waste almost as much food as the entire net food production of sub-Saharan Africa each year.

Danish company, Too Good To Go, has made it a mission to fight food waste and encourage others to do the same.

含羞草研究社淔ood waste is something we do every day,含羞草研究社 said Sarah Soteroff, public relations manager. 含羞草研究社淪o if we can think of food waste differently when we含羞草研究社檙e grocery shopping or meal prepping含羞草研究社o try and use that food up and not throw it away.含羞草研究社

The company advocates education on the impact of food waste and has an app that connects businesses that have unsold food with consumers at a highly reduced fee.

含羞草研究社淚t can be anything from baked goods, to produce, prepared meals, juices (etc.),含羞草研究社 Soteroff said. 含羞草研究社淣o difference in terms of quality, it just didn含羞草研究社檛 get sold that day.含羞草研究社

The food comes in a 含羞草研究社榮urprise bag含羞草研究社 and is not itemized, which reflects the unpredictable nature of food waste, Soteroff added.

Customers can search for items in several ways including by category, dietary restrictions and location.

Too Good To Go came to B.C. in September 2021, and the app recently launched in Kelowna, with several coffee shops, fast food outlets, restaurants, and grocery stores already signed on.

含羞草研究社淎pproximately 600,000 meals have been saved in two years in B.C. alone,含羞草研究社 Soteroff noted. 含羞草研究社淭he savings for British Columbians is $7.5 million and earnings for food businesses is more than $2.6 million.含羞草研究社

She added that the average B.C. family loses about $2,000 to food waste every year.

A 2019 report by Toronto food rescue group Second Harvest found that 58 per cent of all food produced in Canada, more than 35 million tonnes, is lost or wasted every year. Being a relatively wealthy country, Soteroff said there is a somewhat frivolous attitude toward food waste in Canada, but added she believes that is changing.

含羞草研究社淲e含羞草研究社檙e starting to see, as prices continue to be high at the grocery store as inflation continues to rise, more and more people looking to lessen food waste.含羞草研究社

Soteroff added that the company含羞草研究社檚 mission is not just about saving money for customers or recouping potential lost profits for businesses.

The World Wildlife Fund estimates that food waste contributes 10 per cent of global greenhouse gas emissions.

含羞草研究社淟essening the impact of CO2 emissions from food waste is our ultimate goal,含羞草研究社 she said.

The Too Good To Go app is available at and the .

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gary.barnes@kelownacapnews.com

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Gary Barnes

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Journalist and broadcaster for three decades.
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