A Greater Victoria ice cream maker is gathering praise online for coining the the term growthflation in an increasingly shrinkflation world 含羞草研究社� by evading the tax.

含羞草研究社淲hile other companies are shrinking product size down, we含羞草研究社檝e invented Growthflation which we think is so much better,含羞草研究社� 49 Below announced on social media.

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Prices on pints have frozen in place since Dan Edler started the boutique business in 2015 含羞草研究社� delivering ice cream to the door. As prices keep rising, so do costs of making ice cream. So when it came time to adjust pricing, 49 Below thought outside the box.

Instead of making smaller tubs for the same price, or simply increasing the price, the company shifted from 473ml to 500ml packages.

含羞草研究社淎ccording to the government, this changes our ice cream from a 含羞草研究社榮ingle-serving含羞草研究社� snack to a grocery item, which means no more tax,含羞草研究社� 49 Below wrote. 含羞草研究社淵ou含羞草研究社檒l now receive more ice cream for the same cost at the till, and we have more flexibility to cover our rising costs. It含羞草研究社檚 a win-win-win-win situation.含羞草研究社�

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Buy the pints at the shop 2575 Cadboro Bay Rd. in Willows Plaza or several markets in Greater Victoria.

Find a full list at .

They含羞草研究社檙e quick to add a caveat: 含羞草研究社淣ow, don含羞草研究社檛 worry, the government can含羞草研究社檛 dictate how you enjoy your pint. Go ahead, get a little crazy, it含羞草研究社檚 still snack size if you believe it is.含羞草研究社�