It含羞草研究社檚 not just you. The word 含羞草研究社渄emure含羞草研究社� is being used to describe just about everything online these days.

It all started earlier this month, when TikTok creator Jools Lebron that would soon take social media by storm. The hair and makeup she含羞草研究社檚 wearing to work? Very demure. And paired with a vanilla perfume fragrance? How mindful.

In just weeks, Lebron含羞草研究社檚 words have become the latest vocabulary . In addition to her own viral content that continues to describe various day-to-day, arguably reserved or modest activities with adjectives like 含羞草研究社渄emure,含羞草研究社� 含羞草研究社渕indful含羞草研究社� and 含羞草研究社渃utesy,含羞草研究社� several big names have also hopped on the trend across social media platforms. Celebrities like and have shared their own playful takes, and even the White House used the words the Biden-Harris administration含羞草研究社檚 recent student debt relief efforts.

The skyrocketing fame of Lebron含羞草研究社檚 含羞草研究社渧ery mindful, very demure含羞草研究社� influence also holds significance for the TikToker herself. Lebron, who identifies as a transgender woman, said in a that she含羞草研究社檚 now able to finance the rest of her transition.

含羞草研究社淥ne day, I was playing cashier and making videos on my break. And now, I含羞草研究社檓 flying across country to host events,含羞草研究社� Lebron said in the video, noting that her experience on the platform has changed her life.

She含羞草研究社檚 not alone. Over recent years, a handful of online creators have after gaining social media fame 含羞草研究社� but it含羞草研究社檚 still incredibly rare, and no easy feat.

Here含羞草研究社檚 what some experts say.

How can TikTok fame lead to meaningful sources of income?

There is no one recipe.

Finding resources to work as a creator full-time 含羞草研究社渋s not as rare as it would have been years ago,含羞草研究社� notes Erin Kristyniak, VP of global partnerships at marketing collaboration company Partnerize. But you still have to make content that meets the moment 含羞草研究社� and there含羞草研究社檚 a lot to juggle if you want to monetize.

On TikTok, most users who are making money pursue a combination of hustles. Brooke Erin Duffy, an associate professor of communication at Cornell University, explains that those granted admission into TikTok含羞草研究社檚 Creator Marketplace 含羞草研究社� the platform含羞草研究社檚 space for brand and creator collaborations 含羞草研究社� can 含羞草研究社渆arn a kickback from views from TikTok expressly,含羞草研究社� although that doesn含羞草研究社檛 typically pay very well.

Other avenues for monetization include more direct brand sponsorships, creating merchandise to sell, fundraising during livestreams and collecting 含羞草研究社渢ips含羞草研究社� or 含羞草研究社済ifts含羞草研究社� through features available to users who reach a certain following threshold. A lot of it also boils down to work outside of the platform.

And creators are increasingly working to build their social media presence across multiple platforms 含羞草研究社� particularly amid a of the ByteDance-owned app in the U.S., which is currently . Duffy notes adding that many are working on developing this wider online presence so they can 含羞草研究社渟till have a financial lifeline含羞草研究社� in case any revenue stream goes away.

Is it difficult to sustain?

Gaining traction in the macrocosm that is the internet is difficult as is 含羞草研究社� and while some have both that resonate and found sources of compensation that , it still takes a lot of work to keep it going.

含羞草研究社淭hese viral bursts of fame don含羞草研究社檛 necessarily translate into a stable, long-term career,含羞草研究社� Duffy said. 含羞草研究社淥n the surface, it含羞草研究社檚 kind of widely hyped as a dream job 含羞草研究社� But I see this as a very superficial understanding of how the career works.含羞草研究社�

Duffy, who has been studying social media content creation for a decade, says that she含羞草研究社檚 heard from creators who have months where they含羞草研究社檙e reaping tremendous sums of money from various sources of income 含羞草研究社� but then also months with nothing. 含羞草研究社淚t含羞草研究社檚 akin to a gig economy job, because of the lack of stability,含羞草研究社� she explained.

含羞草研究社淭he majority of creators aren含羞草研究社檛 full-time,含羞草研究社� Eric Dahan, the CEO and founder of influencer marketing agency Mighty Joy, added.

Burnout is also very common. It can take a lot of emotional labor to pull content from your life, Duffy said, and the pressure of maintaining brand relationships or the potential of losing viewers if you take a break can be a lot. Ongoing risks of potential exposure to hate or online harassment also persist.

Is the landscape changing?

Like all things online, the landscape for creators is constantly evolving.

Demand is also growing. More and more platforms are not only aiming to court users but specifically bring aspiring creators on their sites. And that coincides with an increased focus on marketing goods and brands in these spaces.

Companies are doubling down 含羞草研究社渢o meet consumers where they are,含羞草研究社� Raji Srinivasan, a marketing professor at The University of Texas at Austin含羞草研究社檚 McCombs School of Business. YouTube and other social media platforms, such as Instagram, have also built out offerings to attract this kind of content in recent years, but 含羞草研究社� for now 含羞草研究社� it含羞草研究社檚 含羞草研究社淭ikTok含羞草研究社檚 day in the sun,含羞草研究社� she added, pointing to the platform含羞草研究社檚 .

And for aspiring creators hoping to strike it big, Dahan含羞草研究社檚 advice is just to start somewhere. As Lebron含羞草研究社檚 success shows, he added, 含羞草研究社淵ou don含羞草研究社檛 know what含羞草研究社檚 going to happen.含羞草研究社�