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Leave Valentine含羞草研究社檚 Day flower orders to the last minute at your own peril: B.C. florist

Flowers that tell a personalized story a trend for this year含羞草研究社檚 day of romance
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Bouquets with thought are a hot topic in florals this year leading into the busiest single day in sales 含羞草研究社 Valentine含羞草研究社檚 Day, according to a Victoria senior floral designer. (Courtesy Brown含羞草研究社檚 the Florist)

Falling on a Tuesday should help ease the bustle of Valentine含羞草研究社檚 Day deliveries this year, with many going out during office hours.

含羞草研究社淲e are seeing a lot of orders to the office this year and we think that含羞草研究社檚 because people are back working downtown, working outside of the home or doing flex weeks,含羞草研究社 says Greater Victoria florist Katherine Olmstead.

Ideally, folks will get their orders in by Friday (Feb. 10) for best results.

含羞草研究社淕et orders in early, then you get more choice on what you含羞草研究社檇 like to have in general.含羞草研究社

Olmstead loves to hear a good story to guide her task of pulling together the perfect floral arrangement.

含羞草研究社淰alentine含羞草研究社檚 Day is full of stories 含羞草研究社 family love, romantic love, friend love, self love. I think the meaning of Valentine含羞草研究社檚 Day has broadened over time 含羞草研究社 it含羞草研究社檚 all-inclusive now.含羞草研究社

含羞草研究社淒esigner含羞草研究社檚 choice含羞草研究社 are among her favourite orders as senior designer with Brown含羞草研究社檚 the Florist. The details clients provide to aid the arrangements are inspiring.

含羞草研究社淚 really like making something I think the recipient will really like,含羞草研究社 she said, excited at the opportunities that abound on the busiest single day of the year in her industry. 含羞草研究社淚t含羞草研究社檚 a classic holiday, it含羞草研究社檚 one of my favourites, I love the roses.含羞草研究社

She sees social media, environmental concerns and the transition out of pandemic measures as key influences this year.

Not alone in her love of roses, folks still want those for the romantic day, but seeing them styled on social media platforms in a plethora of ways leads to individualized requests. Personal elements with thoughtful gifts attached are definitely on trend. That含羞草研究社檚 where designer含羞草研究社檚 choice comes in, and the stories of favourite colours, birds, scents or other personalized tidbits.

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Trending styles range from a soft romance or two-tone to bold and exuberant.

Oversized bouquets are gaining popularity, attributed to a European influence, shifting from Boho greened-up arrangements into bold colours and more density in arrangements.

Customers are also concerned with gifting fair trade roses, an easy task for Island florists, with most sourced from the south Island. Sustainable self-care products are also called for and carried to add the personal touch 含羞草研究社 from chocolates to bubbles 含羞草研究社 at many florists.

Because of the broader influence from social media platforms, people know to ask for different shape or scale of arrangement. They also know how to ask for more eco-friendly options such as just stems and water, with less plastic involved.

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Christine van Reeuwyk

About the Author: Christine van Reeuwyk

Longtime journalist with the Greater Victoria news team.
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