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Low-cost Chinese Seagull could create waves in electric vehicle market

含羞草研究社楢ny car company that含羞草研究社檚 not paying attention to them as a competitor is going to be lost含羞草研究社
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A model performs a live-streaming near a BYD Sea Leopard DM-i car model during the Auto China 2024 in Beijing, Sunday, April 28, 2024. Global automakers and EV startups unveiled new models and concept cars at China含羞草研究社檚 largest auto show, with a focus on the nation含羞草研究社檚 transformation into a major market and production base for digitally connected, new-energy vehicles. (AP Photo/Andy Wong)

A tiny, low-priced electric car called the Seagull has American automakers and politicians trembling.

The car, launched last year by Chinese automaker BYD, sells for around $12,000 in China, but drives well and is put together with craftsmanship that rivals U.S. electric vehicles that cost three times as much. A shorter-range version costs under $10,000.

Tariffs on imported Chinese vehicles will keep the Seagull out of America for now, and it likely would sell for more than 12 grand if imported.

But the rapid emergence of low-priced EVs from China could shake up the global auto industry in ways not seen since Japanese makers arrived during the oil crises of the 1970s. BYD, which stands for 含羞草研究社淏uild Your Dreams,含羞草研究社 could be a nightmare for the U.S. auto industry.

含羞草研究社淎ny car company that含羞草研究社檚 not paying attention to them as a competitor is going to be lost when they hit their market,含羞草研究社 said Sam Fiorani, a vice president at AutoForecast Solutions near Philadelphia. 含羞草研究社淏YD含羞草研究社檚 entry into the U.S. market isn含羞草研究社檛 an if. It含羞草研究社檚 a when.含羞草研究社

U.S. politicians and manufacturers already see Chinese EVs as a serious threat. The Biden administration on Tuesday is expected to on electric vehicles imported from China, saying they pose a threat to U.S. jobs and national security.

says in a paper that government subsidized Chinese EVs 含羞草研究社渃ould end up being an extinction-level event for the U.S. auto sector.含羞草研究社

Earlier this year, Tesla CEO Elon Musk said Chinese EVs are so good that without trade barriers, 含羞草研究社渢hey will pretty much demolish most other car companies in the world.含羞草研究社

Outside of China, EVs are often pricey, aimed at higher-income buyers. But Chinese brands offer affordable options for the masses 含羞草研究社 just as many governments are encouraging a shift away from gasoline vehicles to fight climate change.

Inside a huge garage near Detroit, a company called Caresoft Global tore apart and reassembled a bright green Seagull that its China office purchased and shipped to the U.S.

Company President Terry Woychowski, a former chief engineer on General Motors含羞草研究社 pickup trucks, said the car is a 含羞草研究社渃larion call含羞草研究社 for the U.S. industry, which is years behind China in designing low-cost EVs.

After the teardown, Woychowski said he was left wondering if U.S. automakers can adjust. 含羞草研究社淭hings will have to change in some radical ways in order to be able to compete,含羞草研究社 he said.

There含羞草研究社檚 no single miracle that explains how BYD can manufacture the Seagull for so little. Instead, Woychowski said the entire car, which can go 252 miles (405 kilometers) per charge, is 含羞草研究社渁n exercise in efficiency.含羞草研究社

Higher U.S. labor costs are a part of the equation. BYD also can keep costs down because of its battery-making expertise 含羞草研究社 largely lithium iron phosphate chemistry used in consumer products. The batteries cost less but have lower range than most current lithium-ion batteries.

Americans are still learning to make cheaper batteries, Woychowski said.

BYD also makes many of its own parts, including electric motors, dashboards, and bodies, using its huge scale 含羞草研究社 3 million vehicles sold worldwide last year 含羞草研究社 for cost savings.

It designs vehicles with cost and efficiency in mind, he said. For instance, the Seagull has only one windshield wiper, eliminating one motor and one arm, saving on weight, cost and labor to install.

U.S. automakers don含羞草研究社檛 often design vehicles this way and incur excess engineering costs, Woychowski said.

The efficiency means weight savings that add up, allowing the Seagull to travel farther per charge on a smaller battery.

So Detroit needs to quickly re-learn a lot of design and engineering to keep up while shedding practices from a century of building vehicles, Woychowski said.

The Seagull still has a quality feel. Doors close solidly. The gray synthetic leather seats have stitching that matches the body color, a feature usually found in more expensive cars. The Seagull tested by Caresoft has six air bags and electronic stability control.

A brief drive through some connected parking lots by a reporter showed that it runs quietly and handles curves and bumps as well as more costly EVs

While acceleration isn含羞草研究社檛 head-snapping like other EVs, the Seagull is peppy and would have no problems entering a freeway.

BYD would have to modify its cars to meet U.S. safety standards, which are more stringent than in China. Woychowski says Caresoft hasn含羞草研究社檛 done crash tests, but he estimated that would add $2,000 to the cost.

BYD sells the Seagull, also called the Dolphin Mini, in four Latin American countries for about $21,000. The higher price includes transportation and reflects higher profits possible in less cutthroat markets than China.

BYD told the AP last year it is 含羞草研究社渟till in the process含羞草研究社 of deciding whether to sell autos in the U.S. It is weighing factory sites in Mexico for the Mexican market.

The company isn含羞草研究社檛 selling cars in the U.S. largely due to 27.5% tariffs on the sale price of Chinese vehicles when they arrive. Donald Trump slapped on the bulk of the tariff, 25%, when he was president, and it was kept in place under Joe Biden. Trump contends that the rise of EVs backed by Biden will cost U.S. factory jobs, sending the work to China.

The Biden administration has backed legislation and policies to build a U.S. EV manufacturing base.

Some members of Congress are urging Biden to ban imports of Chinese vehicles altogether, including those made in Mexico by Chinese companies that now would come in largely without tariffs.

Ford CEO Jim Farley, has seen Caresoft含羞草研究社檚 work on the Seagull and BYD含羞草研究社檚 rapid growth, especially in Europe. He含羞草研究社檚 moving to change his company. A small 含羞草研究社渟kunkworks含羞草研究社 team is designing a new, small EV to keep costs down and quality high, he said earlier this year.

Chinese makers, Farley said, sold almost no EVs in Europe two years ago, but now have 10% of the EV market. It含羞草研究社檚 likely they含羞草研究社檒l export around the globe and possibly sell in the U.S.

Ford is preparing to counter that. 含羞草研究社淒on含羞草研究社檛 take anything for granted,含羞草研究社 Farley said. 含羞草研究社淭his CEO doesn含羞草研究社檛.含羞草研究社

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