A new ad campaign involving mock movie posters aims to silence gangsters in Metro Vancouver.
At a movie theatre in Surrey, the region含羞草研究社檚 Crime Stoppers chapter unveiled a new 含羞草研究社淕uns and Gangs含羞草研究社� initiative that encourages people to give anonymous tips about gang activity and other serious crimes.
The crime-fighting organization hopes the messages 含羞草研究社渇lip the script含羞草研究社� on crime by celebrating tipsters as 含羞草研究社渟tars含羞草研究社� of the narrative.
New posters feature the three storylines of 含羞草研究社淭he Gunman含羞草研究社檚 Barber含羞草研究社� (how a barber含羞草研究社檚 anonymous tip put a criminal behind bars), 含羞草研究社淭he Gang Member含羞草研究社檚 Gym Buddy含羞草研究社� (an anonymous tip led to a heavy sentence) and 含羞草研究社淭he Drug Dealer含羞草研究社檚 Neighbour含羞草研究社� (how one tip sent a criminal to jail).
The Saul Bass-style graphics will be displayed on restaurant and bar screens, billboards, and on bus and Skytrain overhead cards and transit shelters. Videos will be played before movies at local Landmark company theatres including the one in Guildford, where a launch event was held Wednesday (March 15).
Launched at a movie theatre, a new Metro Vancouver Crime Stoppers campaign wants to silence gangsters.
含羞草研究社� Tom Zillich (@TomZillich)
How new movie poster-style ads aim to 含羞草研究社榝lip the script含羞草研究社� on criminals:
The PS&Co campaign aims to reach people who know someone involved in illegal activities, or has key information, and wants to do the right thing, but won含羞草研究社檛 tell anyone for fear of reprisal.
The ads target girlfriends, boyfriends and partners of anyone involved in crime, parents and extended family, non-criminal friends and casual acquaintances such as servers, bartenders, valets and special entertainers.
Linda Annis, executive director of Metro Vancouver Crime Stoppers, says the organization had 含羞草研究社済reat success含羞草研究社� with three previous Guns and Gangs advertising campaigns in recent years, and hopes for the same in 2023.
含羞草研究社淪ince 2016, tips to Crime Stoppers are credited for 216 gun- and gang-related arrests, and the seizure of 313 illegal weapons,含羞草研究社� says Annis, also a Surrey city councillor.
含羞草研究社淎nyone can be a hero. We accept anonymous tips about any crime 24/7 and in 115 languages. We don含羞草研究社檛 want to know your identity or where you含羞草研究社檙e from, we just want information that can help police to solve crime.含羞草研究社�
, or call 1-800-222-8477.
tom.zillich@surreynowleader.com
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