Demonstrators gathered outside the new Trump International Hotel and Tower in downtown Vancouver on Tuesday, as the invitation-only grand opening took place inside.

U.S. President Donald Trump含羞草研究社檚 two sons, Donald Jr. and Eric, were expected to attend. Police were on scene, both in front and behind a waist-high fence blocking the hotel含羞草研究社檚 entrance on West Georgia Street.

More than 100 people stood outside, holding signs and singing the Canadian national anthem.

The $360-million hotel and condo development, with a unique twisting design by late architect Arthur Erickson, had a soft launch last month.

The 69-storey building has become a destination for protests over the president含羞草研究社檚 anti-immigrant rhetoric, comments about women and promises to build a wall on the border with Mexico to keep to keep migrants out of the United States.

And Tuesday含羞草研究社檚 protest was no different than the handful of others in recent months.

含羞草研究社淚t含羞草研究社檚 a way to get under his skin 含羞草研究社� which he deserves,含羞草研究社� said one protester wishing to go by the name Fatimah.

With a sign in hand that read 含羞草研究社淭rump: A bad brand for Vancouver,含羞草研究社� she said she had nothing against Trump含羞草研究社檚 two sons, but doesn含羞草研究社檛 believe the 49th U.S. president has truly disentangled himself from his company.

含羞草研究社淭hat [sign is] a symbol, and so is my presence here,含羞草研究社� she said.

Some critics of Tuesday含羞草研究社檚 protest argued this isn含羞草研究社檛 the leader of Canada, and boycotting the hotel will only hurt Vancouver含羞草研究社檚 tourism industry.

RELATED:

含羞草研究社淚f the Hilton含羞草研究社檚 can have a hotel then why can含羞草研究社檛 Trump have a hotel here?含羞草研究社� asked Vancouver resident Joe Taylor.

含羞草研究社淸His] presidency and business are two different things含羞草研究社� if he keeps that separate he含羞草研究社檒l do fine,含羞草研究社� he said, adding that Trump doesn含羞草研究社檛 actually own the hotel.

Another protester, Michelle Fortin, said it含羞草研究社檚 imperative that people put 含羞草研究社渢heir money where their hearts are.含羞草研究社�

含羞草研究社淚 think if you are informed, and you understand that behind the brand is also a belief system, if you choose to stay at any of his hotels or purchase any of the clothing line or home line, what you含羞草研究社檙e saying is mysogony, racism, homophobia and lack of inclusion is what you stand for,含羞草研究社� she said. 含羞草研究社淭here are other really great hotels that don含羞草研究社檛 have those things attached to their brand.含羞草研究社�