Wendy含羞草研究社檚 says that it has no plans to increase prices during the busiest times at its restaurants.

The burger chain clarified its stance on how it will approach pricing after media picked up on that the company would test features like dynamic pricing at restaurants.

Companies like Uber have used dynamic pricing, or surge pricing, to moderate use by customers during the busiest days of the year, or when drivers or cars are in short supply during the day. Prices rise and fall with demand using that business model.

This month during a conference call with investors and industry analysts, Tanner said, 含羞草研究社淏eginning as early as 2025, we will begin testing more enhanced features like dynamic pricing and daypart offerings, along with AI-enabled menu changes and suggestive selling.含羞草研究社�

The company said Wednesday, after the story began to circulate this week, that any features it decides to test in the future 含羞草研究社渨ould be designed to benefit our customers and restaurant crew members.含羞草研究社�

含羞草研究社淲endy含羞草研究社檚 will not implement surge pricing, which is the practice of raising prices when demand is highest. We didn含羞草研究社檛 use that phrase, nor do we plan to implement that practice,含羞草研究社� the company said in an email to The Associated Press on Wednesday.

Wendy含羞草研究社檚 Co. plans to invest about $20 million to launch digital menu boards at all of its U.S. company-run restaurants by the end of 2025. It also plans to invest approximately $10 million over the next two years to support digital menu enhancements globally.

Wendy含羞草研究社檚 said that its digital menu boards 含羞草研究社渃ould allow us to change the menu offerings at different times of day and offer discounts and value offers to our customers more easily, particularly in the slower times of day.含羞草研究社�

READ ALSO: