Okanagan College business students earned bronze after capturing third place among 30 student teams at the Scotiabank Canadian Case Challenge.
The competition, held at Vanier College in Montreal, melds business strategy, marketing and management into one of the most challenging collegiate competitions in the country. The first day, all 30 teams were sequestered in isolation as they wait to be given the business case. Once given the details, students had 3.5 hours to analyze the information given, put together recommendations and build a presentation to deliver to a panel of industry leaders.
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含羞草研究社淚t含羞草研究社檚 a major competition, the judges are incredible and the entire experience is extremely intense,含羞草研究社� said Blair Baldwin, Okanagan School of Business professor who coached the team alongside Mark Ziebarth.
The students含羞草研究社� first case was from a coffee company based on Prince Edward Island that was seeking recommendations that would grow their company, with a specific marketing budget in mind.
Nathan Ziebart, a third-year marketing student on the team, said the team含羞草研究社檚 recommendation to expand wholesale distribution to similar clients in other regions was a challenge.
含羞草研究社淐oming up with three good alternatives was quite difficult. The analysis was pretty straightforward, but because of the limited budget and being a business-to-business case, there were limited options that we could present,含羞草研究社� Ziebart said.
含羞草研究社淚n a competition like this, we really get to apply all of the skills and knowledge that we learn in class and bring it out it to be tested. It adds a new level to the learning,含羞草研究社� said Cooper Simson, a finance student also on the team.
Their approach worked. The team found out Saturday night that they would advance to the final round on Sunday. That case featured a Calgary-based alternative fitness business specializing in parkour ninja warrior-style training, seeking expansion opportunities that would see them grow market share.
The team suggested changes to their business model to allow memberships and hourly rates for specific drop-in times, in addition to holding an accessible competition tailored to families, youth and non-competitors.
Once the finals were over, Baldwin said multiple people praising the OSB contingent含羞草研究社檚 performance.
含羞草研究社淥ur team put on a very creative presentation to the judges. So many students, presenters, coaches came up and shook their hands saying, 含羞草研究社極kanagan School of Business keeps raising the bar,含羞草研究社櫤卟菅芯可鐫 he said. 含羞草研究社淲hat stood out for me was the countless hours 含羞草研究社� over 40 hours in training for five weeks 含羞草研究社� prior to going to Montreal. Their dedication to learning and representing the Okanagan School of Business was admirable. They knew they were entering a tough competition and wanted to compete at a high level.含羞草研究社�
含羞草研究社淚t含羞草研究社檚 opportunities like this that really exemplify why the Okanagan School of Business is such a great place to study, getting to challenge ourselves and hone our abilities,含羞草研究社� said Nico Dirksen, who is specializing in accounting.
Finally, 90 minutes after they presented, the judges announced the winners. Okanagan College took home the bronze.
含羞草研究社淧odium finishes at a case competition of this calibre cannot be achieved without a great deal of preparation and work,含羞草研究社� said Bill Gillett, Dean of the Okanagan School of Business. 含羞草研究社淚 congratulate the students and the faculty for the incredible effort they put in and for representing the College so well.含羞草研究社�
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