One year after getting Ryan Reynolds含羞草研究社檚 approval for their ad for his Aviation American Gin, Kelowna含羞草研究社檚 One Peak Creative has produced another ad for a Reynolds-owned company 含羞草研究社� this time, using audio technology to digitally reconstruct his voice.
One Peak含羞草研究社檚 recent ad for Mint Mobile, a telecommunication company that Reynolds has partially owned since 2019, stars one of the production group含羞草研究社檚 co-owners, Conar Fair, crash landing somewhere in the Arctic and stumbling across Reynolds alone in a desolate cave making cell phone calls with ease.
The catch, however, is that it isn含羞草研究社檛 Reynolds who has his back turned to the camera in the ad, who can be heard listing off the benefits of using Mint Mobile. Rather, it含羞草研究社檚 One Peak含羞草研究社檚 co-owner and videographer Glen Jackson filling in for Reynolds含羞草研究社檚 figure.
READ MORE: Kelowna-made video gets Ryan Reynolds含羞草研究社� thumbs up
And with the help of various audio programs, the production group was able to digitally recreate Reynolds含羞草研究社檚 voice.
含羞草研究社淭hat含羞草研究社檚 actually just an amalgamation of a bunch of other ads and interviews that he含羞草研究社檚 done,含羞草研究社� said Jackson. 含羞草研究社淲e had fun with that.含羞草研究社�
But the challenge wasn含羞草研究社檛 recreating Reynolds含羞草研究社檚 voice. Instead, Jackson said it was creating the fully computer-generated (CG) Arctic environment in 24 hours, which was made possible through a technology called Virtual Production Hub.
含羞草研究社淚t含羞草研究社檚 actually using something that was previously just a gaming engine for creating video game environments,含羞草研究社� said Jackson. 含羞草研究社淚t含羞草研究社檚 getting to the point where it really stands up to a lot of the CG work being used right now.含羞草研究社�
The ad was just one of many created for One Peak含羞草研究社檚 #adsolation campaign, which has seen them make one ad every day.
含羞草研究社淚n 2020 when the pandemic started, we started doing a campaign where we would make an ad in 24 hours from start to finish 含羞草研究社� shoot, edit, release,含羞草研究社� said Jackson.
While Reynolds told the group that he didn含羞草研究社檛 know whether to hire them or kidnap them following the release of their Aviation American Gin ad, he has yet to respond to the group含羞草研究社檚 Mint Mobile production.
含羞草研究社淏ecause he含羞草研究社檚 local, we含羞草研究社檝e always had a dream to do a project with him. We含羞草研究社檙e hoping that one of these days, we can get him out here,含羞草研究社� said Jackson.
aaron.hemens@kelownacapnews.com
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