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Vernon musicians make a splash at MMVAs

Vernon含羞草研究社檚 TassNata and SonReal are working hard to put the Okanagan on the hip hop radar
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Vernon含羞草研究社檚 SonReal, centre, and TassNata, right, are heading to Toronto June 18 to walk the red carpet for the Much Music Video Awards. TassNata was nominated for Hip Hop Video of the Year, while SonReal was nominated for Pop Video of the Year. (Photo submitted)

The North Okanagan is associated with a variety of hobbies and all things outdoors. Rarely, though, is it associated with Canada含羞草研究社檚 hip-hop scene.

But Vernon含羞草研究社檚 TassNata (Justin Nerling) and SonReal (Aaron Hoffman) are working hard to put the Okanagan on the radar.

TassNata was nominated May 19 for 2017 iHeartRadio Much Music Video Award (MMVA) for Hip Hop Video of the Year for his 2016 release Let含羞草研究社檚 Go, featuring Toronto含羞草研究社檚 Juno winners Rich Kidd and Tona, while SonReal, who now lives in Los Angeles, was nominated for Pop Video of the Year for his track No Warm Up.

含羞草研究社淚t feels good,含羞草研究社 says TassNata. 含羞草研究社淚t含羞草研究社檚 something as kids that we always wanted to be on Much Music. To finally be nominated is a good feeling.含羞草研究社

Although he attended the MMVA ceremony as a guest of Rich Kidd and Tona last year, 含羞草研究社淚t含羞草研究社檚 way cooler to do it yourself,含羞草研究社 says TassNata.

While he is excited to walk the red carpet, TassNata believes his nomination will be influential in the Vernon music scene.

含羞草研究社淭here are a lot of younger kids that are in to hip hop,含羞草研究社 he says. 含羞草研究社淲hen I was younger, it would have been cool to see locals on Much Music. I hope that it shows kids that you can get on, you just have to work really hard.含羞草研究社

However, being from a town with a smaller hip hop scene has its benefits.

含羞草研究社淚t was hard because we don含羞草研究社檛 have all of the resources, we just grew up recording at home,含羞草研究社 TassNata says, adding that the lack of resources forces recording artists who are starting out to learn how to do everything, from production to recording, on their own.

含羞草研究社淏ack then, (SonReal and I) were the only guys rapping. Friends would say, 含羞草研究社榯hey含羞草研究社檙e so good.含羞草研究社 They were lying, of course,含羞草研究社 he laughs.

TassNata含羞草研究社檚 video, produced by multi-Grammy nominee Tone Mason, has accumulated more than a million plays through its exclusive Facebook release. The track has also been played at Toronto Raptors games and throughout the 2016 World Junior Hockey Championships.

The two Vernon-born recording artists are the only B.C. artists who will walk the red carpet June 18 for the MMVAs.

含羞草研究社淭he fact that we含羞草研究社檙e both from Vernon is crazy.含羞草研究社





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