Joel Murga and his partner in life and business, Jaide Hatfield, are living out one of their dreams with the grand opening of Jaide & Joel含羞草研究社檚 Baking Co. 含羞草研究社� and only two years after opening their business.

The creative masterminds behind the vegan doughnuts you can purchase from Natures Fare, Blenz and Pulp Fiction will open their own storefront this Thursday on Osprey Avenue.

含羞草研究社淲hen we first started, we always dreamed of having a little cafe where we could display what we really what we wanted to do, share more baking and offer new items,含羞草研究社� co-owner Murga said.

VIDEO: Vegan, gluten-free Kelowna doughnut business expanding in the Okanagan

Not only is the couple expanding their reach, but their menu as well. They will offer their fan-favourite doughnuts alongside a variety of other vegan and gluten-free products, including breads, cinnamon buns, cookies, ice-cream sandwiches, plus all of these goodies will be baked fresh with the freshest ingredients.

The duo said when they first started baking together, they were going to ensure all of their products were both gluten-free and vegan, 含羞草研究社渂ecause it含羞草研究社檚 hard to find both combined,含羞草研究社� Murga explained.

Baking is a science, Murga said. And the two have faced challenges in perfecting their formulas.

含羞草研究社淚t has been quite a journey,含羞草研究社� Murga said. 含羞草研究社淭here are always recipes that work sometimes and then, all of a sudden, they go wrong for no good reason.含羞草研究社�

READ MORE: Vegan life: Market returns to Kelowna just in time for spring

含羞草研究社淲e spend a lot of time searching for the best recipes that are the best tasting,含羞草研究社� he said. 含羞草研究社淲e dedicated a lot of our time to finding the best ones and tweaking them.含羞草研究社�

Murga said his and Hatfield含羞草研究社檚 academic background includes some chemistry and science which has benefited them on their baking journey.

含羞草研究社淓very time we go to bake, we use what we learn and we started to notice a pattern to see how things work,含羞草研究社� Murga said.

Jaide and Joel含羞草研究社檚 Baking Co. will open its doors every Thursday starting June 13, and the owners are really hoping to get to a point where they can open their doors every day.

含羞草研究社淲e believe everyone will be able to enjoy our baking, vegan or not,含羞草研究社� Murga said. 含羞草研究社淥ur taste testers, they含羞草研究社檙e not vegan or gluten-free, so they含羞草研究社檙e a tough crowd.

含羞草研究社淭his isn含羞草研究社檛 your typical vegan and gluten-free baking where people think it含羞草研究社檚 cardboard,含羞草研究社� he added. 含羞草研究社淲e try hard to make it taste like the real thing.

Jaide & Joel含羞草研究社檚 Baking Co. will officially open its doors at 585 Osprey Avenue Thursday, June 13, at 10 a.m. and stay open until 5 p.m., or until they sell out of their treats. As a special offer, they含羞草研究社檙e giving 15 per cent off to the first 10 customers.

Caitlin.clow@kelownacapnews.com
Like us on and follow us on .