Officials of the Kelowna RCMP, its municipal traffic section and ICBC have partnered to promote pedestrian safety in Kelowna.

Officers and volunteers with the Kelowna RCMP, along with officials and volunteers with ICBC hit the streets at Harvey Avenue and Cooper Road to interact with pedestrians, cyclists and drivers on Wednesday to promote overall road safety and raise awareness around the important topic of pedestrian safety. Officials and volunteers distributed ICBC reflectors to both pedestrians and cyclists. Officials also handed out information pamphlets to pedestrians, cyclists and drivers.

含羞草研究社淐rashes with pedestrians spike dramatically in fall and winter as the weather changes and daylight hours decrease,含羞草研究社� said Christine Kirby, local ICBC road safety coordinator. 含羞草研究社淲hen you含羞草研究社檙e walking, make eye contact, wear bright and reflective clothing, and stay focussed on the road. When you含羞草研究社檙e driving, take extra time to look for pedestrians before turning, avoid distractions and be ready to yield.含羞草研究社�

With longer days and better weather bringing more people outside, the number of incidents between pedestrians and vehicles is on the rise, said police.

含羞草研究社淧olice have noticed that increase of pedestrian involved collisions these past several months, not just in Kelowna but all across the Province, at times resulting in the loss of too many valuable lives.含羞草研究社� says Cst. Jesse O含羞草研究社橠onaghey, Communication Officer of the Kelowna RCMP. 含羞草研究社淲e want to do our part in educating the public in our community at every possible opportunity in hopes of preventing another unnecessary loss of life,含羞草研究社� adds O含羞草研究社橠onaghey.

The following statistics are established according to ICBC and police data based on the five year average from 2009 to 2013:

含羞草研究社�In B.C., 75 per cent of crashes involving pedestrians occur at intersections;

含羞草研究社�In the Southern Interior, 51 per cent of crashes involving pedestrians occur at intersections.

含羞草研究社�In B.C., on average, 58 pedestrians are killed and 2,400 injured in crashes every year.

含羞草研究社�In the Southern Interior, on average, 12 pedestrians are killed and 240 pedestrians are injured in crashes every year;

含羞草研究社�In B.C., nearly one in five (18 per cent) people killed in car crashes are pedestrians.

含羞草研究社�The top contributing factors for drivers in crashes with pedestrians are: distraction, failure to yield to right of way and weather (for example: fog, sleet, rain, snow);

The following are tips for:

Pedestrians:

含羞草研究社�Make eye contact with drivers as it含羞草研究社檚 hard to see pedestrians when visibility is poor in fall and winter. Never assume that a driver has seen you;

含羞草研究社�Focus your full attention on the road and traffic around you as drivers may not stop or obey traffic signals;

含羞草研究社�Remove your headphones and leave your phone alone while crossing the road;

含羞草研究社�Wear bright and reflective clothing or gear to make it easier for drivers to see you especially in wet weather, at dusk and at night;

含羞草研究社�Before you start to cross, look left and right for oncoming vehicles and make sure vehicles in all lanes are fully stopped. Then look left and right again for vehicles while you含羞草研究社檙e crossing;

含羞草研究社�Be careful at intersections. Watch for drivers turning left or right through the crosswalk. Drivers may be focused on oncoming traffic instead of also scanning for pedestrians in the crosswalk;

含羞草研究社�Always cross at designated crosswalks, not mid-block. Follow pedestrian signs and traffic signals and don含羞草研究社檛 cross on a yellow or red light;

含羞草研究社�On roads with no sidewalks, walk facing traffic so that you can see oncoming vehicles. Make yourself visible to drivers by wearing bright and reflective clothing, and consider using a flashlight

Drivers:

含羞草研究社�Focus on the road. Always leave your phone or any other hand-held electronic device alone while you含羞草研究社檙e driving

含羞草研究社�Be ready to yield to pedestrians 含羞草研究社� especially when turning in intersections and near transit stops

含羞草研究社�Look twice for pedestrians before turning especially in fall and winter when visibility is poor;

含羞草研究社�Give yourself extra time and space to stop in case a pedestrian suddenly crosses the street

Transit users:

含羞草研究社�Make sure that you含羞草研究社檙e visible when you含羞草研究社檙e walking to and from your transit stop. Wear bright and reflective clothing or gear so drivers can see you in all weather conditions

含羞草研究社�Be cautious at transit stops. Avoid running for the bus and taking shortcuts. Always cross at designated crosswalks, not mid-block.