A rideshare service in Penticton will be marking Earth Day by turning trips into trees.
All day on Earth Day, April 22, Uride will plant a single tree for every trip booked.
Uride is partnering with Flash Forest, a Canadian company that uses drones and plant science to aid reforestation in areas hit by wildfires.
含羞草研究社淐aring for our planet requires action from all of us,含羞草研究社 said Cody Ruberto, founder and CEO of Uride. 含羞草研究社淲ith this 含羞草研究社楻ide for a Reason含羞草研究社 initiative, we含羞草研究社檙e leveraging our platform to make every journey count. Each tree planted is a step towards combating deforestation, supporting biodiversity, and tackling the urgent challenge of climate change.含羞草研究社
Uride started in Ontario in 2017 before expanding to Penticton, Vernon and Kelowna in 2023.
The Ride for a Reason campaign is the latest effort from the company含羞草研究社檚 good deeds program, which has included previous initiatives such as matching tips from passengers for drivers.