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Rustic Reel to serve up human connection soon in Okanagan

含羞草研究社楰elowna girl含羞草研究社 Susi Foerg has poured her heart and soul into new brewery
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Susi Foerg, owner of Kelowna含羞草研究社檚 Rustic Reel Brewing Company, never thought she would be opening a brewery of her own. (Caitlin Clow - 含羞草研究社)

Susi Foerg never thought she含羞草研究社檇 end up opening a brewery, but that含羞草研究社檚 what she is doing.

The German-born, Kelowna-raised lover of all things outdoorsy has spent the majority of her career working for Valley First Credit Union as a teller and administrator. And, although she liked beer, she never imagined she would be at the helm of her own craft brewery.

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含羞草研究社淚 loved my job because I got to spend all day having five- to 10-minute conversations with credit union members who came in,含羞草研究社 she said. 含羞草研究社淚 got to really know everyone coming in. I含羞草研究社檓 all about that human connection.含羞草研究社

During a trip to the Sunshine Coast, Foerg visited Persephone Brewing Company含羞草研究社攁 farm craft brewery含羞草研究社攁nd she instantly fell in love.

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含羞草研究社淚t was sunny and they had picnic tables in the grass and there were families and kids and dogs and I was like, 含羞草研究社榦h my gosh!含羞草研究社櫤卟菅芯可鐫 she said. 含羞草研究社淚 didn含羞草研究社檛 really know what the craft beer world was like and I thought, 含羞草研究社楬oly! This is the dream.含羞草研究社 Then I wanted to try doing that here.

含羞草研究社淭he whole thing is, I get to create this company where I get to have all these conversations with people all day.含羞草研究社

Foerg含羞草研究社檚 vision for her brewery, comprised of meticulous details and feminine touches, is not only to serve a tasty cold one but also offer a relaxed atmosphere that concentrates on bringing the outside in. And every square inch of the brewery has Foerg含羞草研究社檚 personality shining through.

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含羞草研究社淭his project has been three years in the making and all my heart is in it. I thought about a lot of the specifics of what I want where and why and how,含羞草研究社 she said. 含羞草研究社淭here is a purpose and reason for every aspect in the place and I含羞草研究社檓 so pumped for people to come in when it含羞草研究社檚 done.含羞草研究社

The taproom, open, dog-friendly patio and private party room will offer plenty of space for new conversations and connections.

READ MORE: Okanagan Fest of Ale hosts record number of breweries

One thing you won含羞草研究社檛 find a lot of, though, is televisions.

含羞草研究社淭hat含羞草研究社檚 not the shtick here,含羞草研究社 she said, noting 含羞草研究社渢he guys含羞草研究社 weren含羞草研究社檛 particularly fond of the idea. 含羞草研究社淭hat含羞草研究社檚 the thing about breweries, you sit at a communal table next to some random person and you start chatting over the beer and all of a sudden you含羞草研究社檝e made a friend.

含羞草研究社淥r, at the very least, you含羞草研究社檝e made human contact.含羞草研究社

Foerg did say the TVs would be hung during major sports events.

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Her brewery, located in a totally redesigned truck warehouse on Vaughan Avenue, will make a perfect addition to the growing craft beer scene in Kelowna and Foerg said she has been welcomed so far.

含羞草研究社淲e need more (breweries) in this area because the whole culture is going from one to another and trying different beers,含羞草研究社 she said. 含羞草研究社淎 culture doesn含羞草研究社檛 happen without multiples of the same thing or similar things.含羞草研究社

Rustic Reel Brewing Co. and its 含羞草研究社済ood vibes含羞草研究社 are coming soon as Foerg hopes to open this summer.





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