Malt and spirit-based beverages started rolling out from the Molson Coors brewery in Chilliwack for the first time this week.
While the company含羞草研究社檚 236-year history is deeply rooted in beer, the rebranded Molson Coors Beverage Company is gaining traction with a raft of new products that go behind the beer aisle.
In Chilliwack, operational upgrades from early 2022 prepared them for changes that took place at the Fraser Valley Brewery, and they dovetail with Molson Coors含羞草研究社� environmentally responsible brewing process.
含羞草研究社淚nvesting in our brewing capabilities is a top priority for Molson Coors,含羞草研究社� said David Hamel, Molson Coors含羞草研究社� general manager of operations for Western Canada. 含羞草研究社淭his upgrade supports many of our commitments as a company 含羞草研究社� from modernizing our operations in Chilliwack, to unlocking additional brewing capacity for our above-premium brands, to doing so responsibly by ensuring our facilities are pillars of sustainable brewing for years to come.含羞草研究社�
Two of the biggest Molson Coors facilities in Canada, in Chilliwack and Toronto, saw production get underway Monday for brands like Vizzy Hard Seltzer and CoorsSeltzer destined for the Western market, and Central Canada.
Both breweries are now 含羞草研究社渓ive含羞草研究社� with production of non-beer beverages that will lead to thousands of additional hectolitres produced each year.
Technologies built into the facility are expected to decrease the company含羞草研究社檚 carbon footprint, as well as its energy and water consumption through practices such as carbon dioxide recycling, thus reinforcing the brewery含羞草研究社檚 environmental, social, governance (ESG) initiatives in the local community.
Chilliwack Mayor Ken Popove sees the recent investments at the brewery as a facet of Chilliwack含羞草研究社檚 growth.
含羞草研究社淥ne of council含羞草研究社檚 goals is to attract and maintain business growth,含羞草研究社� Popove said. 含羞草研究社淥ur community is growing rapidly and it含羞草研究社檚 exciting to see that growth reflected in Molson Coors含羞草研究社� continued investment in Chilliwack.含羞草研究社�
Molson Coors含羞草研究社� Toronto brewery was founded in 1955 and currently stands as the beverage company含羞草研究社檚 biggest Canadian facility, next only to Chilliwack含羞草研究社檚 brewery, which opened in 2019. The Toronto facility has the capacity to brew 28 different brands, including core brands like Molson Canadian, Coors Light and Coors Original.
含羞草研究社淎s the biggest brewery under the Molson Coors banner in Canada, the Toronto Brewery team is proud to take part in this next chapter of our history,含羞草研究社� said Tan Le, Molson Coors general manager of the Toronto Brewery.
The growing Canadian market for ready-to-drink beverages is estimated at almost three million hectolitres and Molson Coors含羞草研究社� market share in the hard seltzer and soda segment is close to 15 per cent and growing, said officials.
RELATED:
RELATED:
Do you have something to add, or a story idea? Email:
jennifer.feinberg@theprogress.com
Like us on and follow us on .
